Do It Yourself Search Engine Optimisation
A Beginners Guide to SEO Best Practice
Search Engine Optimisation (SEO) is all about improving your website in order that it appears higher up, and more often, in organic searches made via search engines. Within the complex and ever increasing world of the web, it may be difficult for your website to stand out and make its mark. Businesses are increasingly turning towards professional SEO specialists to make sure that their website is on the first page of search engines such as Google or Bing and SEO has become a complex process in recent times.
The alternative to SEO is to pay for sponsored listings or advertising, usually via a “Pay per click” method, such as Google Adwords or Bing Ads, which can take you straight to the top of a search depending on how competitive your industry is, or much you are prepared to pay per click for specified industry keywords.
The advantage of Search Engine Optimisation is that you can often achieve the desired result without paying anything to do so! Even if you do choose to pay an expert to optimise your site, you are not exposed to an ongoing price tag for advertising.
SEO Surveys suggest that appearing on the first three pages of search engines makes a massive difference to the level of traffic likely to visit your site and there are a number of ways which can help your website stand out and increase the likelihood that it comes up on the first page of leading search engines.
Here are some basic do-it-yourself tips which will help your website stand out from the crowd and generate organic search engine traffic.
1. Keywords
Search Engine Optimisation specifically for Google is about having the right keywords with the right density. One of the most important criteria for Google to rank your website is based on keywords. Make sure that when you are writing the content of your website, you insert the most relevant keywords within the text that people are likely to be entering as a search when looking for your type of service. However, Be warned! This does not mean that you should overload the text with those keywords. Google strictly penalises such activity. Experts suggest that anywhere between 2% to 4% of keyword density is good for a website.
2. Original Content
Search engines like Google loves original and fresh content. There are a number of ways to make sure that the content of your website is updated and original. You need to ensure that the content you write for your website is not copied from other websites. Google strictly penalises copied content.
3. Fresh Content
Another way to improve optimisation, is to make sure that you regularly update the text within your website and keep changing or adding to it every once in a while. Having a blog page on your website can really help you by not only posting fresh content on the website regularly, but also by insert relevant keywords to ensure that Google can pick these up within your website.
4. Blog articles
Posting relevant blog articles on other websites can ensure two important things for SEO. Firstly, they increase the chances of your website being organically visited by traffic on other websites. Secondly, they help you build quality, trusted links.
5. Links
One of the other criteria for search engines to rank your website is the number of good links it has from other websites. As a beginner, you may like to form links on other websites by posting good content and articles on different blog sites or forums. This will not only help search engines to pick your website but also help you generate traffic, as it will increase your chances of your content being seen on other websites. Google ranks websites by the number and quality of incoming links to a site from other websites (amongst hundreds of other metrics). It is important to make sure that you post links or comments on quality pages. The higher the quality of the page, the more the chances of you getting a higher rank on Google.
6. Meta Keywords and Page Descriptions
Your website should have the option to allow you to add a page description and “Meta key words” to every page. These page descriptions and key words give search engines a quick glance indication of the content of each page of your website and a “condensed word map” to assist Search Engines in producing relevant results for web searches. Ensuring your website has pertinent and relevant descriptions and meta key words in place for each page greatly increases the likelihood that a Search Engine will find your site and include it in within the results of relevant searches.
Conclusion
SEO may be complex but if you get the basics right and follow the simple rules as recommended by leading search engines, then it can turn into the simplest of processes. By following the steps outlined above and being consistent in your approach to content you can really help your website begin to receive a lot more traffic via the web. There are numerous additional articles posted across the web about SEO so if you want to learn more about D-I-Y Search Engine Optimisation to improve your marketing strategy, just pop in a relevant search via any search engine and you’ll probably find the best articles somewhere near the top of the searches!
A Beginners Guide to SEO Best Practice
Search Engine Optimisation (SEO) is all about improving your website in order that it appears higher up, and more often, in organic searches made via search engines. Within the complex and ever increasing world of the web, it may be difficult for your website to stand out and make its mark. Businesses are increasingly turning towards professional SEO specialists to make sure that their website is on the first page of search engines such as Google or Bing and SEO has become a complex process in recent times.
The alternative to SEO is to pay for sponsored listings or advertising, usually via a “Pay per click” method, such as Google Adwords or Bing Ads, which can take you straight to the top of a search depending on how competitive your industry is, or much you are prepared to pay per click for specified industry keywords.
The advantage of Search Engine Optimisation is that you can often achieve the desired result without paying anything to do so! Even if you do choose to pay an expert to optimise your site, you are not exposed to an ongoing price tag for advertising.
SEO Surveys suggest that appearing on the first three pages of search engines makes a massive difference to the level of traffic likely to visit your site and there are a number of ways which can help your website stand out and increase the likelihood that it comes up on the first page of leading search engines.
Here are some basic do-it-yourself tips which will help your website stand out from the crowd and generate organic search engine traffic.
1. Keywords
Search Engine Optimisation specifically for Google is about having the right keywords with the right density. One of the most important criteria for Google to rank your website is based on keywords. Make sure that when you are writing the content of your website, you insert the most relevant keywords within the text that people are likely to be entering as a search when looking for your type of service. However, Be warned! This does not mean that you should overload the text with those keywords. Google strictly penalises such activity. Experts suggest that anywhere between 2% to 4% of keyword density is good for a website.
2. Original Content
Search engines like Google loves original and fresh content. There are a number of ways to make sure that the content of your website is updated and original. You need to ensure that the content you write for your website is not copied from other websites. Google strictly penalises copied content.
3. Fresh Content
Another way to improve optimisation, is to make sure that you regularly update the text within your website and keep changing or adding to it every once in a while. Having a blog page on your website can really help you by not only posting fresh content on the website regularly, but also by insert relevant keywords to ensure that Google can pick these up within your website.
4. Blog articles
Posting relevant blog articles on other websites can ensure two important things for SEO. Firstly, they increase the chances of your website being organically visited by traffic on other websites. Secondly, they help you build quality, trusted links.
5. Links
One of the other criteria for search engines to rank your website is the number of good links it has from other websites. As a beginner, you may like to form links on other websites by posting good content and articles on different blog sites or forums. This will not only help search engines to pick your website but also help you generate traffic, as it will increase your chances of your content being seen on other websites. Google ranks websites by the number and quality of incoming links to a site from other websites (amongst hundreds of other metrics). It is important to make sure that you post links or comments on quality pages. The higher the quality of the page, the more the chances of you getting a higher rank on Google.
6. Meta Keywords and Page Descriptions
Your website should have the option to allow you to add a page description and “Meta key words” to every page. These page descriptions and key words give search engines a quick glance indication of the content of each page of your website and a “condensed word map” to assist Search Engines in producing relevant results for web searches. Ensuring your website has pertinent and relevant descriptions and meta key words in place for each page greatly increases the likelihood that a Search Engine will find your site and include it in within the results of relevant searches.
Conclusion
SEO may be complex but if you get the basics right and follow the simple rules as recommended by leading search engines, then it can turn into the simplest of processes. By following the steps outlined above and being consistent in your approach to content you can really help your website begin to receive a lot more traffic via the web. There are numerous additional articles posted across the web about SEO so if you want to learn more about D-I-Y Search Engine Optimisation to improve your marketing strategy, just pop in a relevant search via any search engine and you’ll probably find the best articles somewhere near the top of the searches!
